I’ve heard different opinions about book awards from different publishers. On the one extreme, I’ve had publishers say awards don’t mean anything. They don’t really make any difference in book sales. On the other end of the spectrum, I’ve had publishers say awards are critical. They can make a book and a writer’s career. I’m somewhere in the middle (maybe I lean a little towards “Awards are important”). I think a book award can absolutely sell books. A book award can increase awareness. A book award can open doors that might remain closed otherwise. A book award can move a career forward. But…why do I feel that way? I feel that way because I know some readers look for “Award […]