I have been trying to create a “Michell Plested” brand for some time now. To date, that has included being active on social media, having a website and a podcast. It has also included the several books I now have available. But yesterday when I asked the question on Twitter what else I should do, @KevinWohler asked me who I was. He wasn’t asking the question as in, “Who are you? I have never met nor heard of you.” Instead, he was asking, “Who do you think you are and how do you want people to perceive you?” This is when I admit that I am lousy at self-evaluation and even worse at seeing myself through any lens other than […]
Read moreCategory: Networking and Marketing
Lethbridge Comic Con 2014
Hey everyone. If you are in Lethbridge this coming weekend give some thought to coming by the Lethbridge Comic Con. I will be there with books and my ever friendly smile. 🙂 Please stop in and say, “hello”. I would love to see you. http://www.lethbridgecomiccon.com
Read more(Perfect) Promotion and Marketing
Do you have $10,000,000 to promote your book? No? How about $1,000,000? A big budget is certainly one way to hit all your target markets and get the recognition for your work that you feel you so richly deserve. The problem is, will you EVER recoup that investment? I know working from a limited budget (and even more limited time) means I have to really think about what I’m going to try next. So what avenues are available to we authors? FREE PROMOTION I actually hesitate to use the word ‘Free’ because there always seems to be a cost of some kind. That cost might be time, it might be doing someone else a favor or it might even be […]
Read moreReviews (not a rant)
I actually started writing this post several days ago. Except, at that time, I was writing it more as a rant than anything that might be useful. Let me begin by explaining why I was upset and felt the need (which I overcame…eventually) to write a rant. Reviews are extremely important to anyone with a product. Books, as you might guess, are products – they are the result of a lot of work, creativity, (more) work and stress, but they are products nonetheless. I cannot speak for other products that receive reviews but I have seen many instances of where an individual, apparently fueled by a sense of anonymity and overwhelming feeling of power, has left what could only charitably […]
Read more