I have seen other writers have a great deal of success with word-of-mouth promotion. Essentially, one person tells two people (or more) about a new book who in turn tell two people (or more) about the new book and so on. This is known as viral marketing or having a street team and it is easily one of the best ways I have seen to grow book sales. So, how does one go about making this happen? That is a question I (and I suspect, many others) have asked. I have come to the conclusion that all the planning in the world will not cause this to happen. I truly believe that the only way it will ever come to […]
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