I was very fortunate to attend a brand new Convention for Writers and Readers here in Calgary called “When Words Collide” a week ago. The convention had several VIP guests including Robert J Sawyer who agreed to be interviewed for the show. He talks about marketing and promotion in the Tips and Typos section. I also interviewed Marc Johnson. Marc is a self-published fantasy author living in the Bay area. He talks about why he made the decision to self-publish and how he is treating his writing as a business. Both authors talk about something I found very interesting and that is, knowing your market and targeting it. It’s an important lesson for me and one I think all authors […]
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