I have been involved in several conversations lately where the topic of Twitter comes up. Sometimes I tell someone I’m on Twitter and sometimes that person asks me if I’ve heard of it. In both cases, the person I’m talking with sometimes says something like “I don’t bother with Twitter because it’s just for sharing inane information” (i.e. what the tweeter had for breakfast, tracking naps, having bowel movements, etc.). I always find these conversations to be an uphill battle because I have to first convince the party at hand that while there is something to what they are saying, that isn’t the end of it all. Note that I didn’t say those sorts of tweets don’t happen. In point […]
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What Exactly is an Amazon Rush?
I’ve talked about Amazon Rushes a few times, both on this blog and with various people. Quite often the first response I get is a blank stare. People know what Amazon is and they know what a rush is but put those two words together and you get confusion. So what is an Amazon Rush anyway? In its simplest terms, an Amazon Rush is an event held by an author where readers are encouraged to buy a copy or copies of a specific book on a specific day at a specific time (or during a period of time). It should also be mentioned that an Amazon Rush is a social media tool. From that brief description several questions arise. The […]
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