For those of you who have never heard of FUD, it stands for “Fear, Uncertainty and Doubt” and has long been a tool used to sell things or coerce people into making a decision. In my case, the FUD factor is more about the upcoming launch of my debut novel, Mik Murdoch, Boy Superhero. Now that the book is done and totally out of my hands, those common doubts are surfacing: will people enjoy the story? will they even know the book exists? will it sell? I know of good, well-known authors who have done everything in their power to spread the word only to have their book fall flat sales-wise. It wasn’t a fault of the book, the cover or anything […]
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