Putting your Work into the Wild

I remember when I first told someone I was writing a book. His response? “I can’t wait to read it so I can get into your head.” I won’t lie, his answer freaked me out more than a little. I’ve also experienced the fear that my work won’t be good enough. The question, “What if people hate it,” has run its course through my head more times than I would care to admit. When one of my novels was picked up for publication, I put some of those fears aside. I mean, surely someone wouldn’t publish the book if it was complete rubbish, right? Also, I would have a professional editor to help me polish it to a brilliant shine. […]

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(Perfect) Promotion and Marketing

Do you have $10,000,000 to promote your book? No? How about $1,000,000? A big budget is certainly one way to hit all your target markets and get the recognition for your work that you feel you so richly deserve. The problem is, will you EVER recoup that investment? I know working from a limited budget (and even more limited time) means I have to really think about what I’m going to try next. So what avenues are available to we authors? FREE PROMOTION I actually hesitate to use the word ‘Free’ because there always seems to be a cost of some kind. That cost might be time, it might be doing someone else a favor or it might even be […]

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Building an Author’s Signing Survival Kit

Let me begin by saying, the ideas that follow are not wholly mine. The idea of the survival kit was given to me during the “When Words Collide” writing conference. A very nice lady came to talk to me while I was manning the publisher booth and she asked me if I had a kit put together. She then explained what it was and some of the items that should go in it. Essentially, the purpose of the Signing Survival Kit (SSK) is to give the author the best flexibility and preparedness for any possible signing opportunity. It should be constructed in such a way that it is easy to carry, and store. So, here is the SSK in its […]

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