Word on the Street

I have seen other writers have a great deal of success with word-of-mouth promotion. Essentially, one person tells two people (or more) about a new book who in turn tell two people (or more) about the new book  and so on. This is known as viral marketing or having a street team and it is easily one of the best ways I have seen to grow book sales. So, how does one go about making this happen? That is a question I (and I suspect, many others) have asked. I have come to the conclusion that all the planning in the world will not cause this to happen. I truly believe that the only way it will ever come to […]

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Learning a New Skill

One of the skills I haven’t had to learn quite yet is how to market my books. Yes, I’ve been working for a long time to make the right contacts and I’ve been learning everything I can about building my author’s platform, but it isn’t the same. Marketing Mik Murdock, Boy Superhero when it is available is going to be something completely new. I’m really grateful this isn’t my publisher’s first rodeo. That takes some of the pressure off. I know when I ask what I can do and who I need to talk to Lorina will have answers for me. But, what should I be doing now in preparation? That’s the question that keeps me up at night. Should […]

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Networking For The Win!

I’ve preached the networking mantra for quite some time now talking about how important it is for writers (well, anyone actually) to go forth and meet other people through whatever means possible. In the past few months I have seen just how fantastic good networking can be. Let me give you a brief rundown of some networking successes I’ve had lately: Twitter – I have met a huge number of very cool people on Twitter. Those contacts have resulted in friendships, interview guests for Get Published, collaboration projects, publishing opportunities. World Fantasy Convention – I met lots of great new people that meant more interview guests, publishing opportunities and yes, more and better friendships with previously virtual friends. Facebook – […]

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